Field notes · 3 notes · method + numbers

Field notes, with the math.

Long-form notes on podcast-led outbound, written by the people who run it: what the host asks on the record, why an invitation gets a yes when a pitch gets ignored, and how many guests it takes to hit a pipeline number.

Get the playbookRead the featured note
field_notes.coverage / 3 notes × 6 stagesengine_map
Which of the six engine stages each field note covers
note source invite qualify record convert compound
note_01the interview no no yes yes yes no
note_02invitations yes yes no no no no
note_03guest-list math yes yes yes yes no no
notes3total reading time≈ 26 minstages covered5 of 6

B2B podcast marketing strategies that end in pipeline.

Field notes on B2B podcast marketing strategies measured in meetings, not downloads: how to run the interview, why invitations get answered, and how many guests a quarter needs.

// 02 all_notes

Every note,
by engine stage.

Pick the part of the engine you're working on. A note that spans several stages shows up under each one.

showing 3 of 3

  1. note_01qualificationqualifyrecordconvert

    The interview is the discovery call

    Why 30 recorded minutes with a buyer beat a scheduled discovery call, the five questions that qualify without a sales question, and one guest's path to an opportunity.

    answers: what should the host ask, and what happens after?

    , 9 minute read
  2. note_02outreachsourceinvite

    Why invitations get answered

    Cold email asks for a favor. An invitation grants one. What that does to response (30–40% accept vs. 1–3% reply), who the buyer meets first, and why the deliverability discipline stays exactly the same.

    answers: why would a senior buyer say yes? Sample data

    , 8 minute read
  3. note_03numberssourceinvitequalifyrecord

    Guest-list math

    Work back from a $400,000 quarter: 10 opportunities, about 30 recorded guests, 132 acceptances and roughly 388 invitations. Every rate in the chain, and which one to fix first.

    answers: how many guests do we need? Model assumptions

    , 9 minute read
// 03 the_playbook

The whole method,
in one document.

Each note covers one idea. The Host-Led Pipeline playbook puts the full engine in order, from the first guest list to the follow-up after air.

  1. 01
    Guest criteria

    Titles, stages and trigger events worth an invitation.

  2. 02
    Invitation sequences

    Written under the host's name, sent from warmed domains.

  3. 03
    Pre-interview scoring

    The 15-minute producer call and the fit score.

  4. 04
    Follow-up after air

    From the thank-you to the first working session.

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