Done-for-you podcast-led outbound for B2B teams. We build a show your founder hosts, book your ideal buyers as guests, run the production, and track every conversation from first invite to signed revenue.
How it runs: buyers ignore pitches but accept invitations. Invite 60 heads of revenue at Series B SaaS companies and about 21 accept (sample data). A pre-interview scores fit before the host spends a minute. The interview is the discovery call, with zero sales questions. Every week we report invited, recorded, opportunity and signed.
PodcastGTM is B2B podcast lead generation built around one move: we invite your ideal buyers onto a show your founder hosts, then hand you each recorded conversation as pipeline in your CRM.
Program targets, not client results: 30–40% invite acceptance; 1 in 3 recorded guests become an opportunity; about 2 hours of host time per week; 30 minutes with each buyer; a 15-minute pre-interview per guest; invitations live on day 18; first recording on day 25; no download targets.
Your buyers are easy to find and hard to reach. Every outbound channel asks them for something. An invitation offers something first: a platform, a peer conversation, and a clip worth sharing.
Senior buyers get dozens of sales emails a week and answer almost none. Sequences get longer. Replies don’t.
You pay by the thousand views while competitors bid on the same job titles. Costs climb every quarter. The buyer still hasn’t said a word.
Invite the same buyer to share what they know on a show, from a peer, and roughly a third say yes. Being featured is flattering. Being sold to is not.
cold email, paid social: typical market ranges · invitations: program target
Six steps run behind the scenes: source, invite, qualify, record, convert, compound. On your side it’s one recurring calendar block. The number we steer by is qualified opportunities, never downloads.
We build the guest list from your ICP: title, stage, funding, niche and trigger events. Invitations go out under the host’s name from separate, warmed domains. Never your main one.
Every accepted guest gets a 15-minute producer pre-interview, scored for fit before your calendar is touched. Then the host records 30 minutes. We write the brief and run logistics, recording and edit.
Warm handoff into your CRM with notes and a follow-up sequence. Each episode becomes clips and quote cards. Past guests refer peers, so each season books cheaper than the last.
host time per week, all in
guests researched before the first invitation
of mailbox warm-up, so invitations land in the inbox
from kickoff to the first recording
Every program reports the same numbers each week: invited, accepted, recorded, opportunities, revenue. The case and quotes below are labeled examples of that report.
pipeline from 24 recorded episodes in one quarter.
We stopped asking for meetings and started asking for interviews. Our calendar changed in three weeks.
The pre-interview notes were better than our discovery calls.
Past guests keep introducing us to their peers. That never happened with outbound.
Same buyer, three ways in. Compare what each channel hands your sales team before the first call, and what it leaves behind after.
| channel | guest invitation | cold email | paid social |
|---|---|---|---|
| what the buyer receives | a stage | a request | an impression |
| typical response | 30–40% accept (sample) | 1–3% reply | 0.5–1% click |
| who they meet first | the host, peer to peer | an SDR | a landing page |
| what you know before a sales call | priorities, pain, committee | whether they opened | which ad they clicked |
| left behind | episode, clips, a referral path | a thread | a retargeting pixel |
| over time | past guests refer peers | lists fatigue | CPMs climb |
Cost per meeting. In our sample model a cold-email meeting costs about $625 and a paid-social meeting about $667, against about $841 per recorded guest conversation. Per meeting, invitations cost the most.
Per qualified opportunity the order flips: about $2,550 through invitations, $3,330 through paid social and $4,170 through cold email. Only invitations leave an episode and a referral path behind.
Half an hour, recorded. Five questions, none of them a sales question. Your team walks into the next conversation already knowing priorities, pain, budget pressure and who signs.
Every offer uses the same sourcing, invitation and scoring system. The difference is who operates it, and how many hosts it serves.
We run the entire engine: guest research, invitations, pre-interviews, recording, edit, clips and CRM handoff. You host for about two hours a week and take the calls that follow.
See how it runs →We build the show, the first 300-guest list and the invitation engine, then hand it to your team. Includes 30 warmed mailboxes you own.
Your team sends and hosts. We review invitations, episodes and pre-interview scores, and benchmark your numbers monthly. Needs a Launch Sprint or an existing show.
A senior closer takes qualified guest conversations from handoff to signed. Add-on to Engine or Network. The 8% is of first-year contract value, on deals the desk closes.
CEO, CRO and regional leads on one engine, across markets or languages. 25+ recorded guests a month and a producer per show.
What your host runs. An interview show where every guest is a buyer on your list, on a feed and domain you own. Build Notes, a fictional example, books VP Eng and CTO guests on Engine and edits each episode to about 28 minutes.
Three flat monthly tiers of the Podcast Pipeline, each with a recorded-guest target. Domains, mailboxes, warm-up and recording tools are included in all three.
Prove the channel with one ICP.
Make it a core pipeline channel.
Several segments, one producer.
Guest Guarantee. From month 2, if we miss your recorded-guest target, we keep booking at no charge until we hit it. How it works →
No setup fee on Engine or Network. Pilot setup is $1,500, credited if you upgrade within 90 days. Every tier is billed monthly and starts with a 3-month initial term; after that, 30 days notice ends it. You keep every asset either way.
The objections we hear most on first calls, answered with how the program actually runs.
“Our founders can’t give up that much calendar.”
About two hours a week: 30 minutes per guest, plus a brief to read. Research, invitations, pre-interviews, editing, clips and CRM notes run without them.
“None of us has hosted anything.”
Nobody needs to. It’s a conversation with people you’d want to meet anyway. We write the brief and sit in the producer chair for every recording.
“Won’t guests feel baited into a sales process?”
Nothing is sold on the record. Guests are invited because their view is worth publishing, get real exposure, and decide whether to keep talking. If only one side benefits it fails, so we design for both.
“We need pipeline, not a podcast audience.”
Agreed. Downloads don’t matter here; the guest is the audience. The weekly report tracks recorded guests, opportunities and revenue.
“We need results this quarter.”
Invitations go live on day 18 and first recordings land around day 25. Many guests become sales conversations before their episode is published.
“Our buyers are too senior to say yes.”
Senior buyers turn down pitches, not platforms. Being featured is one of the few requests executives still accept.
It fits when the buyer is senior, the contract is worth $15k a year or more, and peers want to hear from each other. Five markets have their own page.
Host the VPs your AEs can’t get past. Each episode doubles as a reference your team can send after a demo.
See the market → market_02Interview the operators you want as design partners. A new category needs conversations before it needs a deck.
See the market → market_03Long cycles, big committees, compliance review. Episodes are approved before publishing and guests sign off on their clips.
See the market → market_04Your next retainer is a peer of your last guest. Roundtables and referrals keep the pipeline moving between projects.
See the market → market_05Host investors instead of pitching them. They explain what they look for in your market, and the follow-up is agreed before you hang up.
See the market → fit_check · 6 questionsACV of $15k or more, named decision-makers, and a host with about two hours a week. Score yourself first.
Check your fitCalculators, the full method and a live monthly session, so you can judge the fit yourself.
The whole method in one document: guest criteria, invitation sequences, pre-interview scoring and the follow-up after air.
Get the playbook calculator_01Recorded guests, conversion rates and ACV in. Pipeline, revenue and break-even out.
Run the numbers → calculator_02Invitations, cold email and paid social side by side, per meeting and per opportunity. Invitations cost more per meeting and less per opportunity.
Run the numbers → calculator_03Work back from a quarterly pipeline target to the invitations you need to send.
Run the numbers → live · monthly · 45 minBring your ICP. We sketch a guest list and an invitation live, then take questions from the room.
Save a workshop seat field_notesWhy a recorded 30-minute conversation qualifies a buyer better than a sales call, question by question.
Read the note →The five questions that come up before anyone applies. The full FAQ covers the program, guests, commercials and fit.
Invitations go live on day 18; first recordings land around day 25. Pipeline review on real data at day 60, steady monthly guest target by day 90. Many guests become sales conversations before their episode is published.
Host, for about two hours a week: 30 minutes per recording plus the brief. At the start you approve the show format and invitation copy. Everything else runs without you.
No. The guest is the audience that matters. We report recorded guests, opportunities and revenue, never downloads.
The host’s, sent from separate domains we set up and warm for 12 days before go-live. Never your main domain. You approve every sequence before the first invitation goes out.
You do, from day one: domains, mailboxes, episodes, clips, guest list and CRM data. If you stop working with us, all of it stays with you.
Apply with your ICP and average deal size. A producer replies within one business day. Within 72 hours of a 30-minute fit call you get a guest forecast: target guest volume, expected acceptances and a quarterly pipeline range, before you commit to anything.