Five case files, five quotes, one sample season, and the rules we use to count. The rules are fixed. The figures are examples, tagged as such, until client-approved results replace them.
invite acceptance, against 1–3% reply on cold email
recorded guests who become qualified opportunities
host time per week, recordings included
with each buyer, on the record
Every B2B podcast lead generation result comes with its definition: invited, accepted, qualified, recorded, opportunity and closed-won, counted from your CRM. Figures on this page are labelled examples.
The headline number from each file, next to a placeholder quote written in that client’s voice. Every card opens the full file: situation, guest profile, timeline, and what we changed.
pipeline from 24 recorded episodes in one quarter.
We stopped asking for meetings and started asking for interviews. Our calendar changed in three weeks.
design partners signed from 18 episodes.
I got 30 minutes with CTOs who’d ignored six of our sales emails.
ACV closed across 3 enterprise deals from 40 guests.
The pre-interview notes were better than our discovery calls.
booked from 16 episodes.
Past guests keep introducing us to their peers. That never happened with outbound.
investors hosted in 7 weeks from first recording.
I hosted investors instead of pitching them. The round closed in seven weeks.
How to read a tag. “Example data” means the number shows what a realistic program produces, not a signed client’s result. “Placeholder testimonial” means the quote is illustrative. When a client approves their numbers for publication, the tag is replaced with their name and the approval date.
One host, two ICP segments, Engine tier. This is model data built from our program targets, not one client’s history. It shows the shape a steady program should hold.
Month 1 is short by design: invitations go live on day 18 and the first recording lands around day 25. From month 2, the Engine target of 8–10 recorded guests applies, and the Guest Guarantee covers any miss.
Your CRM. Every number in a weekly report traces to a record your team can open. If it isn’t in the CRM, it isn’t in the report.
| stage | counts when | does not count | source of truth |
|---|---|---|---|
| invited | A named person on the approved guest list receives the first invitation. Once per person per season. | follow-ups in the same sequence · bounced addresses | sending log → CRM contact |
| accepted | The guest says yes and books a pre-interview slot. | “maybe later” · “send more info” · auto-replies | calendar booking → CRM status |
| qualified | The 15-minute producer pre-interview scores fit at or above the threshold set in the brief. | pre-interviews with no buying role or timeline | scorecard on the CRM contact |
| recorded | A full 30-minute conversation is recorded with the host. | reschedules · no-shows · cancelled sessions | recording log → CRM activity + episode ID |
| opportunity | Your team opens an opportunity with an amount and a dated next step. | “good chat” notes with no deal record | CRM opportunity, created by your team |
| closed-won | The contract is signed. Amount = first-year contract value. | verbal yes · unsigned proposals | CRM stage change |
The guest is the audience. Media metrics describe a different business, so they stay out of the pipeline report.
A file transfer. It says nothing about whether a buyer took the call.
Useful to a media company. We report conversations, not consumption.
Clips earn reach. Reach isn’t pipeline, so it gets its own line, not a row in this one.
No guest or guest referral on the CRM record means we don’t claim the deal.
Referral rule. A deal that starts with a past guest’s introduction counts toward the program and is tagged with the guest who made it. That’s how the 9 referrals in CF-04 are counted.
More on reporting and ownership: program FAQ · how the stages run: the engine.
Each file runs brief → timeline → numbers → what we changed. Five markets, from a 14-day sprint to Network with the Closing Desk.
Series A data platform. 24 recorded guests, 8 opportunities, ~2 host hours a week.
read this ifYour buyers are heads of data and cold replies sit under 2%.
View case file CF-01 →Seed-stage devtools. 41% of CTOs accepted. First paid pilot in week 6.
read this ifYou need design partners before v1 and your buyers are CTOs.
View case file CF-02 →Series B fintech infrastructure with the Closing Desk. Baseline cycle: 94 days.
read this ifSecurity reviews stretch your cycle past 90 days and legal signs off on anything published.
View case file CF-03 →30-person consultancy. Started on Pilot, upgraded to Engine. Two retainers from one roundtable.
read this ifEvery client comes through a partner’s network, so growth stalls when the partners’ calendars fill.
View case file CF-04 →Pre-seed AI founder. Launch Sprint plus Host Coaching. 4 term sheets, round filled.
read this ifYou’re raising pre-seed or seed and cold decks get form replies.
View case file CF-05 →Six questions return a fit score and your next step.
read this ifNone of the five matches your buyers, your ACV or your host.
Check your fitApply with your ICP, ACV and host. A producer replies within one business day. If there’s a fit, you get a guest forecast for your market, counted with the same definitions as this page.