Podcast-led outbound pays off for a specific kind of B2B team: senior buyers, deals worth $15k or more, and a host with two free hours a week. Read the six checks, then take the score. It routes you to the right starting point, or tells you plainly that it's not yet.
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This B2B podcast lead generation assessment asks six questions about deal size, buyers, host time and your sales motion, then tells you whether the channel fits and what to do next.
The interview works when the guest is someone you would want to sell to, and when one closed deal pays for months of the show.
Between $5k and $15k ACV? It can work on Pilot if win rates are strong, but it's tight: at $10k ACV, Pilot's $46,800 a year needs about 5 closed deals to break even. See the pipeline math with your own numbers. Model assumptions
Each check maps to one question in the score below. Here is why it matters and where the line sits.
At $40k ACV, Engine ($82,800 a year) breaks even on about 2 closed deals. At $15k it takes about 5.5. At $5k it takes about 16.6, roughly double what 8 recorded guests a month close at sample rates.
We source guests from a spec: title, stage, funding, niche, trigger event. “Ops leaders” can't be sourced. “VP Finance at Series B–D logistics software companies” can, and that person says yes to being featured.
Thirty minutes per recording, a short brief before, a follow-up note after. Research, invitations, pre-interviews, editing and clips run without the host. The host is the one part nobody can delegate.
On Engine and Network every recorded guest lands in your CRM with pre-interview notes; on Pilot you get the notes and your team logs them. Someone has to follow up: the host, an AE, or the Closing Desk on those two tiers. If deals only start from demo requests, the handoff goes cold.
The first research pass is 300 guests. At 34% acceptance and 23% of accepted guests recorded, that is about 23 recordings: under three months on Engine. Smaller markets run dry before past-guest referrals start.
Invitations go live on day 18, once the mailboxes have warmed. First recordings land around day 25. The first pipeline review runs on day 60 with real acceptance, qualification and opportunity data.
All six pass? Skip the score and apply. We reply with guest volume and a pipeline estimate for your ICP. The full day-by-day plan is on the Podcast Pipeline timeline.
Pick the answer closest to today, not next year. Each answer adds points toward 100. Three answers stop the score outright: consumer buyers, deals under $5k, or no host. Three more (under 100 accounts, no follow-up owner, a 30-day verdict) cap the result at possible.
Each market page covers guest titles, the invitation angle and a sample program.
All markets →Guests: VP Sales, RevOps leads and CROs at Series A–C software companies. They get pitched daily and invited almost never.
Guests: CTOs, heads of data and platform leads. Technical buyers skip vendor emails and accept peer conversations.
Guests: CFOs, heads of payments and risk. Every episode clears compliance review before it airs.
Guests: CMOs and COOs at target accounts. Roundtables that turn into retainers, and past guests who refer peers.
Guests: partners and angels. Host investors on the record instead of pitching them.
The markets index shows the four settings that change per market, and a worked example for a market we haven't written up.
Four questions teams ask before they apply. Program, guests and commercials are covered in the full FAQ.
Consumer brands, products under $5k ACV, and teams that want downloads or audience growth as the goal. It also fails when nobody will host: guests say yes to a peer, not to a brand.
If one of those describes you today, the playbook is the better first step.
Yes. Founders host investors instead of pitching them: partners and angels come on as guests, and the relationship starts before the deck. Most raises run as a Launch Sprint plus Host Coaching.
In one example program, a pre-seed AI founder hosted 27 investors in 7 weeks Example data. See founders raising a round or case file CF-05.
Yes, when retainers clear $15k a year. Guests are executives at target accounts, roundtables put three of them in one conversation, and past guests introduce their peers.
Example: a 30-person consultancy booked $610k from 16 episodes, with 9 referrals from past guests Example data. See agencies & consultancies or case file CF-04.
$15k or more. Divide the yearly program cost by your ACV to get the closed deals you need to break even. On Engine ($82,800 a year): about 2 deals at $40k, 5.5 at $15k, 16.6 at $5k Model assumptions.
Below $15k the math gets tight; below $5k it rarely works. Run the numbers with your own win rate.
Apply with your ICP. We come back with guest volume, expected acceptances and a first-quarter pipeline estimate before you commit to anything.