markets · 5 written up · 1 engine

Five markets. One guest engine.

The six steps never change. What changes is who gets invited, why they say yes, what gets checked before air and which format suits the guest. Find your market below. Not listed? The fit score tells you in two minutes.

Check your fit Start the engine →

shared thresholds: acv ≥ $15k · vp+ buyer · 300+ accounts

markets.map / 5 rowsExample ranges
Typical guest titles, show format and deal size for each market
markettypical guest titlesshow formattypical acv
B2B SaaSVP Sales · CRO · VP RevOps · Head of Growthformat: 1:1 interview · 30 min1:1 interview · 30 min$25k–$120k
AI foundersCTO · VP Engineering · Head of Data · Platform leadformat: technical 1:1 · 30 mintechnical 1:1 · 30 min$15k–$150kfirst pilots $15k+
Fintech & infrastructureCFO · Head of Payments · VP Treasury · Chief Risk Officerformat: 1:1 · compliance review before air1:1 · compliance review before air$60k–$500k
Agencies & consultanciesCMO · COO · VP Marketing at target accountsformat: roundtable of 3 + 1:1roundtable of 3 + 1:1$30k–$300kretainer / yr
Founders raising a roundSeed–Series B partners · angels · operator-investorsformat: investor 1:1 · 30 mininvestor 1:1 · 30 min$1M–$8Mround size, not acv

ranges are examples · your guest titles and acv band are set in the days 1–5 brief

B2B lead generation services, adapted to your market.

Our B2B lead generation services run the same guest engine in every market, with the guest list, invitation angle, compliance steps and show format tuned for SaaS, AI, fintech, consulting and fundraising.

// markets / 5

Pick your market.

Each market has its own guest titles, invitation angle and review rules. The number on each card comes from a case file; the page behind it has the full sample season.

[01] b2b-saasExample data

B2B SaaS

Revenue leaders get pitched every day and invited almost never. An invitation to talk about how they build pipeline is the one outbound message they answer.

guests: vp sales · cro · vp revops · head of growth

$1.4M

pipeline from 24 recorded episodes in one quarter

cf-01 · series a data platform

invite acceptance: 34% · guest → opportunity: 1 in 3 · host time: ~2 hrs / wk
View B2B SaaS →
[02] ai-foundersExample data

AI founders

Technical buyers skip vendor emails and accept peer conversations. A founder-to-CTO interview does the work of a vendor screening call.

41%

invite acceptance among CTOs

cf-02 · seed-stage devtools

View AI founders →
[03] fintechExample data

Fintech & infrastructure

Long cycles, many approvers. The interview maps the buying committee before the first sales call, and nothing airs until compliance signs off.

38days

average sales cycle vs. a 94-day baseline

cf-03 · series b fintech infrastructure

View fintech →
[04] agenciesExample data

Agencies & consultancies

Retainers come from trust and referrals. A roundtable puts three target clients in one conversation, and past guests introduce their peers.

9

referrals from past guests

cf-04 · 30-person b2b consultancy

View agencies →
[05] fundraisingExample data

Founders raising a round

Investors take pitches all day. An invitation to share their thesis on the record is a different meeting, and the relationship starts before the deck.

27

investors hosted in 7 weeks

cf-05 · pre-seed ai founder

View fundraising →

Numbers above are example placeholders from the case files, not client results. Read the case files for the full setup behind each: CF-01 · CF-02 · CF-03 · CF-04 · CF-05.

// engine.config / per_market

Same six steps. Four settings change.

The settings are locked in the days 1–5 brief, then tuned at the day-60 review on real acceptance data.

// fixed in every market

15min

producer pre-interview for every accepted guest, scored before the host's time is spent

30min

per recording, with a brief written for the host

18days

from kickoff to the first invitation, after mailbox warm-up

100%

of the assets are yours: domains, mailboxes, episodes, guest list

// tuned per market

[01] sourcesetting: signals

Guest sourcing signals

What puts an account on this month's list.

b2b saas
New CRO or VP Sales hire, Series B+ raise, 5+ open AE roles
ai founders
First ML platform hire, data-infra spend, a model launch
fintech
New license or market entry, core-system migration, a regulatory deadline
agencies
CMO change, rebrand, agency review announced
fundraising
Fund just closed, thesis posts in your category, a recent lead in an adjacent company
in: ICP + trigger events → out: ranked guest list
[02] invitesetting: angle

Invitation angle

The one line that explains why this guest, on this show.

b2b saas
The pipeline story behind their last quarter
ai founders
What they shipped, what broke, what they'd build next
fintech
How they run growth and risk at the same time
agencies
What they wish their partners understood about the business
fundraising
Their thesis, and what they see in the category right now
offer: a stage · never: a meeting request
[03] reviewsetting: compliance

Compliance

What gets checked before an episode or clip goes out.

b2b saas
Guest approves clips; standard recording release
ai founders
Roadmap details and customer names cleared with the guest
fintech
Legal and compliance review before publishing, disclaimers recorded
agencies
Client names and numbers approved by the guest
fundraising
The round is never pitched on air; publish timing set by the founder
rule: nothing airs without guest sign-off
[04] recordsetting: format

Show format

The format the guest is most comfortable in.

b2b saas
1:1 interview, 30 minutes
ai founders
Technical 1:1 with a whiteboard segment
fintech
1:1 interview, recorded inside the review workflow
agencies
Roundtable of three peers, then 1:1 follow-ups
fundraising
Investor 1:1, 30 minutes
formats: interview · roundtable (two formats from Network)

Know your market already? Apply with your ICP and we come back with guest volume and expected acceptances for it. Or read the six steps, the timeline and the interview anatomy first.

Start the engine →How it works
// objections / market

“Our market is different.” Three versions.

Three objections that come up in all five markets, and the answer to each.

“Our buyers are too senior to say yes.”

Senior buyers turn down pitches, not platforms. Being featured is one of the few asks executives accept.

“Outbound is burned in our market.”

Cold email asks for a favor. An invitation grants one. Same deliverability discipline, opposite request.

“Legal will never approve this.”

Episodes are reviewed before publishing, guests approve their clips, and nothing airs without sign-off. Regulated-industry workflows are standard.

// market_not_listed

Not listed?

These five pages are where the playbook is written out in detail. They are not a closed list. Logistics software, industrial automation, legal tech and HR platforms can all pass. The buyer and the deal size matter more than the vertical.

Three checks decide most markets: ACV of $15k or more, a buyer you can name by title and stage, and at least 300 reachable accounts. The fit score adds host time, handoff and patience, and takes about two minutes.

Check your fitSee the pipeline math
fit.score / 6 questions · ~2 min

Name the buyer. We'll size the list.

Take the fit score for your market, or apply with your ICP. We come back with guest volume, expected acceptances and a pipeline estimate before you commit. Questions first? The fit FAQ covers the edge cases.

Check your fitStart the engine →