Flagship · done-for-you

Your buyers, on the record.

Podcast Pipeline is podcast-led outbound, run for you. We build a show your founder hosts, invite your ideal buyers as guests, score each one before recording, and hand every conversation to your CRM as pipeline.

Start the engine → See the pipeline math
invitations live: day 18 first recording: ~day 25 host time: ~2 hrs / wk
episode.run / guest_0417Example data

vp revenue · series b logistics saas · 140 people

  1. day 00✓invite_sentSequence 1 of 3. Sent from the show's own domain, signed by the host.
  2. day 03✓guest_accepted“Thursday works. Happy to talk carrier consolidation.”
  3. day 06✓pre_interview15-minute producer call. Fit 8/10 · shares budget with the CFO · Q3 window.
  4. day 11✓recordedEpisode 14 · 31 min · 5 clips queued for guest approval.
  5. day 12→crm_handoffOpportunity created. Notes, the pain in their words, two committee names.
invite → opp
12 days
host time on this guest40 minsales questions asked0

Podcast-led outbound, done for you.

Podcast-led outbound replaces the cold pitch with an invitation. We build the guest list, send invitations under your name, run the pre-interviews, record and edit, then hand off every qualified conversation.

// 01 proof

Three case files.
One number each.

Different stages, different tiers, one mechanism: invite the buyer, record the conversation, follow up on what they said.

All five case files →
case / cf-01Example data

series a · b2b data platform

$1.4M

pipeline from 24 recorded episodes in one quarter.

invite acceptance34%guest → opportunity1 in 3host time~2 hrs / wktierEngine
View case file →
case / cf-02Example data

seed · devtools

11

design partners signed from 18 episodes.

first paid pilotweek 6acceptance, CTOs41%episodes18tierPilot
View case file →
case / cf-03Example data

series b · fintech infrastructure

$420k

ACV closed across 3 enterprise deals from 40 guests.

avg. sales cycle38 daysprior baseline94 daysguests40tierNetwork + Closing Desk
View case file →

Anonymized examples. How each number is measured: results wall.

// 02 how_it_works

Six steps from guest list to pipeline.

Each step has an owner, an input and an output. We carry the heavy ones. Yours fit in about two hours a week.

Sample season on the Engine tier: 1,240 invitations in, 96 recorded conversations, 32 opportunities out.

Start the engine → Run the numbers →
pipeline.run / season_01 · engine · 12 moSample data
invited
1,240
accepted
418
qualified
171
recorded
96
opps
32
accepted / invited34%qualified / accepted41%recorded per month≈8opps / recorded1 in 3
[01]days 6–17

Source

Your ICP becomes a named guest list: title, stage, funding, niche and trigger events like a new round or VP hire. First 300 researched before go-live.

we
research, verify, refresh monthly
you
approve the guest criteria once
in: ICP spec → out: 300 named guests
[02]day 18 →

Invite

Invitations go out under the host's name from separate domains we set up and warm. Never your main domain. Low daily volume first, then a ramp.

we
write, send, handle every reply
you
approve the sequences
in: guest list → out: accepted guests
[03]15 min / guest

Qualify

Every accepted guest gets a producer pre-interview. Fit is scored before the host spends a minute.

we
pre-interview, score, write the brief
you
read the brief
in: accepted guest → out: fit score + brief
[04]30 min / guest

Record

The host records one 30-minute conversation. We book the slot, run the remote studio, sit in the producer chair and edit.

we
logistics, recording, edit
you
host for 30 minutes
in: 30 min of the host → out: episode + buyer intel
[05]after recording

Convert

Warm handoff into your CRM: notes, fit score, the pain in the guest's words and a follow-up sequence. Add the Closing Desk to run deals through to signed.

we
CRM notes, follow-up drafts
you
take the next conversation
in: recording + notes → out: qualified opportunity
[06]day 90 →

Compound

Every episode becomes clips, quote cards and posts. Past guests introduce peers. Cost per opportunity falls as the clip library and referrals grow.

we
clips, distribution kit, referral asks
you
post and reply
in: every episode → out: referrals + a clip library
// 03 whats_included

Two hours of yours. The rest is ours.

The host records, reads a one-page brief, signs off copy and takes the follow-up calls. Everything else, from domain setup to the CRM note, sits on our side of the table.

Shared targets, weekly reporting from send to signed, and every asset stays yours. How that differs from an agency →

host.week / engineExample week
// where the host's two hours go
recordings
60 min
follow-ups
35 min
approvals
15 min
briefs
10 min
// the same show, run in-house
your time
~2 h
in-house
~25 h

2 × 30-min recordings (≈9 a month on Engine) · 2 × 5-min briefs · approvals · follow-up calls with guests who want to keep talking. in-house: research, invites, producing, editing.

  • Show design. Name, format, cover art direction and a one-page show brief, locked in days 1–5.
  • Guest research. An ICP-matched list, verified and refreshed monthly. First 300 ready before go-live.
  • Invitation infrastructure. Separate domains and 40, 80 or 150 mailboxes by tier, warmed and monitored.
  • Invitation copy. Sequences in the host's voice. Nothing sends until the host approves it.
  • Producer pre-interviews. 15 minutes with every accepted guest, scored for fit before recording.
  • Host briefs. One page per guest: background, three angles, the five questions, tailored.
  • Recording and edit. Scheduling, reminders, remote studio, edit, show notes and publishing.
  • Clips. Three per episode on Pilot. Five, plus quote cards, on Engine and Network.
  • Guest notes. Pre-interview notes and fit score for every guest. CRM handoff with follow-up sequences on Engine and Network.
  • Reporting. A weekly report from send to signed, plus a strategy call: monthly, bi-weekly or weekly by tier.
// 04 timeline

Live on day 18.
Recording by day 25.

A fixed onboarding clock. Twelve of the first seventeen days are warm-up. Skip it and invitations land in spam.

  1. days 1–5 · brief

    ICP, show and host, locked

    ICP workshop, guest criteria, show name and format, host prep session.

  2. days 6–17 · warm

    Domains warm, guest list fills

    Invitation domains and mailboxes warm up while we research the first 300 guests and write sequences for host approval.

  3. day 18 · go live

    First invitations out

    Sent under the host's name at low daily volume, then ramped as acceptance data comes in.

  4. day 25 · first recording

    First episodes recorded

    First pre-interviews scored, episodes recorded, clips cut. Some guests ask for a follow-up before their episode airs.

  5. day 60 · first review

    Pipeline review on real data

    Acceptance, qualification and opportunities, line by line. Targeting and format adjusted to match.

  6. day 90 · steady state

    Full run rate

    The recorded-guest target lands every month, with the Guest Guarantee behind it since month 2. Past guests start referring peers. The clip library compounds.

the clock starts at kickoff · day 1: ICP workshop

Start the engine → See the pipeline math
onboarding.clock / days 0–90bar = running · tick = milestone
first invitationday 18first recording~day 25Guest Guaranteefrom month 2
// 05 channels

Ask for a meeting.
Or offer a stage.

Both land in the buyer's inbox under the same warm-up and deliverability rules. A cold email asks for 30 minutes of their time. An invitation offers 30 minutes on the record. Every row below follows from that.

Sample data
Guest invitation compared with cold email and paid social
compared onguest invitationcold emailpaid social
what the buyer receivesa stagea requestan impression
typical response30–40% accept (sample)1–3% reply0.5–1% click
who they meet firstthe host, peer to peeran SDRa landing page
what you know before a sales callpriorities, pain, committeewhether they openedwhich ad they clicked
left behindepisode, clips, a referral patha threada retargeting pixel
over timepast guests refer peerslists fatigueCPMs climb
cost_model / unit costModel assumptions
// cost per qualified conversation
invitations
$841
cold email
$625
paid social
$667
// cost per opportunity
invitations
$2,550
paid social
$3,330
cold email
$4,170

inputs: 105 invitations at $6,900 · 3,000 cold sends at $7,500 (SDR + tools) · $5,000 paid social at $8 CPC. Figures rounded.

Count opportunities, not meetings.

In our model a cold-email meeting costs about $625; a recorded guest conversation about $841. Cold email wins per meeting.

Per opportunity the order flips: about $2,550 for invitations against $3,330 for paid social and $4,170 for cold email. The guest reaches the sales call with priorities, pain and committee already on the record.

Estimates, not guarantees. Your numbers will differ.

Run the numbers → Why invitations get answered →
// 06 the_interview

The discovery call
nobody sits through.

One recorded conversation surfaces priorities, pain, budget pressure and the buying committee. Not one sales question gets asked.

run_of_show · 30:00
episode.run_of_show / 30 minhost · guest · producer
00–03 · warm-up

Why they were invited, what the show covers, how the recording works.

03–25 · the conversation

Five questions that qualify without a single sales question.

25–30 · the next step

Thanks, the air date, and one specific follow-up: “You mentioned X. Can I send you something on that?”

Five questions. Zero pitches.

What each one reveals, and what the host listens for.

  1. q1

    “Walk me through the next 12 months. What has to go right?”

    reveals: priorities · scale · stage

    Listen for a number: headcount, new markets, a revenue target. It sizes the problem.

  2. q2

    “Where does that plan feel fragile?”

    reveals: the real pain, in their own words

    Listen for the verb they repeat: hire, migrate, consolidate. That is the pain your offer maps to.

  3. q3

    “What did you try last year that you wouldn't try again?”

    reveals: failed solutions · spend appetite · competitors

    Listen for a vendor name or an internal build: what they spent, and what you would replace.

  4. q4

    “If you could fix one thing before Q4, which would it be?”

    reveals: urgency · priority

    Listen for a date. “Before the board meeting” beats “at some point”.

  5. q5

    “When a decision like that comes up, whose phone rings first?”

    reveals: the buying committee

    Listen for names and titles. They are the people in your follow-up.

The interview is the discovery call →

your host asks the five · we write the brief behind them

Start the engine → See the tiers ↓
pre_interview.score / guest_0417Example data
// 15-minute producer call, before the host's calendar
icp_match
2/2
priority
2/2
pain
2/2
authority
1/2
timing
1/2
fit score8 / 10verdictrecord · priority ahost anglecarrier consolidationflagin-house build today

Below the threshold? Flagged before recording. You decide whether the host's 30 minutes go there.

cf-03Placeholder testimonial
The pre-interview notes were better than our discovery calls.
VP Sales, fintech infrastructure
// 07 outputs

One episode.
Six outputs.

All of it comes from one 30-minute conversation. Clips and show notes ship on every tier. Engine and Network add quote cards, LinkedIn posts, the CRM note and the follow-up sequence. The guest approves every clip before it ships.

per_episode
[a] videoall tiers

Short clips

Captioned vertical and square cuts of the best moments. Three per episode on Pilot, five on Engine and Network. Each one goes back to the guest to approve and share.

pricing line: clips per episode
[b] pageall tiers

Show notes

Guest bio, timestamps, links and a transcript, published with the edited episode. Easy to search, quote and forward.

pricing line: recording logistics + edit
[c] imageengine · network

Quote cards

The guest's sharpest line, set in your brand and sized for feeds and email.

pricing line: quote cards
[d] textengine · network

LinkedIn posts

Drafts in the host's voice, one angle each, built around the episode's clips.

pricing line: LinkedIn distribution kit
[e] crmengine · network

CRM note

Fit score, the pain in the guest's words and the committee names, logged on the contact with the recording linked.

pricing line: CRM handoff with notes
[f] emailengine · network

The follow-up

A sequence that opens with a thank-you and a clip, not a pitch. The episode is the reason for the next message.

pricing line: follow-up sequences

Each line matches a row in the pricing compare table. On Pilot, the host sends the follow-up from the pre-interview notes.

See a finished client show page →
// 08 objections

Eight objections.
Straight answers.

heard on most first calls

"Our founder can't give up that much calendar."

Thirty minutes per guest, about two hours a week. Research, invitations, pre-interviews, editing, clips and CRM notes run without them.

"None of us has hosted anything."

Nobody needs to. It is a conversation with people you would want to meet anyway. We write the brief, and a producer sits in on every recording.

"Won't guests feel baited into a sales process?"

Nothing gets sold on the record. Guests are invited because their view is worth publishing, get real exposure, and choose whether to keep talking. If only one side benefits it stops working, so we design for both.

"We need pipeline, not a podcast audience."

Agreed. Download counts don't matter here; the guest is the audience. Reports track recorded guests, opportunities and revenue.

"We need results this quarter."

Invitations go live on day 18 and first recordings land around day 25. Plenty of guests turn into sales conversations before their episode is published.

"Outbound is burned in our market."

A cold email asks for a favor. An invitation offers one. Same deliverability discipline, opposite request.

"Couldn't our SDR team run this?"

They can, and the Launch Sprint hands them the system. Budget roughly 25 hours a week across research, invitations, producing and editing to do it well.

"Our buyers are too senior to say yes."

Senior buyers turn down pitches, not platforms. Being featured is one of the few requests executives accept.

Apply now, or score your fit in six questions first.

Start the engine → Check your fit
// 09 tiersProposed pricing

Three run rates.
One engine.

Priced by recorded guests per month. Software and infrastructure included on every tier.

[tier_01]

Pilot

Proving the channel with one ICP.

$3,900/ month

  • 4–6 recorded guests / mo
  • 1 show · 1 ICP segment
  • 40 invite mailboxes
  • Pre-interviews + recording logistics
  • Edit + 3 clips / episode
  • Weekly report · monthly strategy call
  • Setup $1,500, credited if you upgrade within 90 days
Start the engine →
most popular

Engine

Making it a core pipeline channel.

$6,900/ month

  • 8–10 recorded guests / mo
  • Everything in Pilot, plus:
  • 2 ICP segments · 80 mailboxes
  • 5 clips + quote cards / episode
  • CRM handoff + follow-up sequences
  • Bi-weekly strategy call
  • LinkedIn distribution kit
  • Setup included
Start the engine →
[tier_03]

Network

Several segments, one producer.

$11,500/ month

  • 12–16 recorded guests / mo
  • Everything in Engine, plus:
  • Up to 3 ICP segments
  • 2 formats: interview + roundtable
  • 150 mailboxes · dedicated producer
  • Weekly strategy call
  • Closing Desk eligible
  • Setup included
Start the engine →
setup

$1,500 on Pilot, credited if you upgrade within 90 days. None on Engine or Network.

software + infra

Domains, mailboxes, warm-up and recording tools, included on every tier.

term

3-month initial term, then monthly with 30 days notice.

ownership

Infrastructure, episodes and data stay yours, including after you leave.

guest_guaranteeall tiers

The Guest Guarantee

From month 2 on, if we miss your recorded-guest target, we keep booking at no charge until we hit it.

applies frommonth 2targetper tiercatch-up bookings$0
add_on / closing_deskengine · network

Closing Desk

A senior closer takes qualified guest conversations from handoff to signed: follow-up calls, proposals, negotiation support, CRM hygiene, weekly deal review. The host stays on the relationship.

$2,500 / month + 8% of first-year contract value on deals the desk closes.

See the Closing Desk →
tier_finder / quarterly targetModel assumptions

Not sure which run rate? Start from the target.

$400,000
$40,000

Model: recorded guest → opportunity 33% · accepted → recorded 23% · invite acceptance 34%. Estimates, not guarantees. Your numbers will differ.

recommended run rate

Engine

opportunities / quarter10recorded guests / month≈10invitations / quarter≈388

Engine targets 8–10 recorded guests a month.

See Engine ↑Run the numbers →
pricing.htmlCompare every line item

All tiers and add-ons side by side, plus the pricing FAQ.

See pricing → $4,500 one-time · 14 daysLaunch Sprint

Rather run it in-house? We build the show and the invite engine, then hand it over.

See the sprint → $1,800 / month · coachingHost Coaching

Running your own show? You send, we coach: two calls a month, invitation and episode reviews, a monthly benchmark report.

See coaching → from $18,000 / monthMulti-Show

Several hosts, markets or languages. 25+ recorded guests a month and a producer per show.

See Multi-Show →
// 10 faq

Questions before
day 1.

The six we hear most. The rest live on the FAQ page, grouped by topic.

Program questions →

Commercial questions →

How many guests will we record per month?

Pilot targets 4–6 recorded guests a month, Engine 8–10 and Network 12–16. Targets and the Guest Guarantee apply from month 2; most programs reach the full run rate by day 90.

What do I actually have to do?

Host the recordings, read a one-page brief before each, approve copy and clips, and take the follow-up calls. About two hours a week.

Can I review invitations before they go out?

Yes. The host approves every sequence during days 6–17, before anything sends. Later changes go through the same approval.

How do you protect deliverability?

Invitations send from separate domains and mailboxes we set up and warm for twelve days, never from your main domain. Daily volume starts low on day 18 and ramps as acceptance data comes in.

Who owns the show, domains and recordings?

You do. Domains, mailboxes, episodes, clips, the guest list and CRM data are yours from day one and stay yours if you leave.

Is there a contract?

A 3-month initial term, then month to month with 30 days notice. Paying for 3 or 6 months at a time saves 10% or 15%.

apply.form / 3 steps

Three steps now.
Invitations by day 18.

Tell us who you sell to and who would host. If it fits, the next call maps your ICP to a first guest list and a go-live date.

Start the engine → See the pipeline math