Market · AI founders

Pitched AI daily. Never asked.

Heads of AI and CTOs get a dozen AI pitches a week. Almost nobody asks them what works in production. Host that conversation. We book the technical buyers you want as design partners, run the show and hand you 30 minutes of product signal from each.

pilot size: $15k+ · host time: ~2 hrs / wk · invites live: day 18

AI startup lead generation without another pitch.

AI startup lead generation works differently when buyers are pitched daily. We invite CTOs, heads of AI and technical buyers to talk about what they have shipped, and the conversation surfaces what they need next.

// your_buyers

Buyers with a live problem.

At seed and Series A, the guest list doubles as your design partner list: people with the problem now and the authority to say yes to a pilot.

[01] titleswho builds

Who we invite

  • CTO or VP Engineering
  • Head of AI, ML or Data Platform
  • Staff engineers who own tooling picks
  • Business owners putting AI into support, legal or finance
[02] stagewho can pay

Where they work

  • Series A to enterprise, 50+ staff
  • One model in production, or a stalled attempt
  • Budget owner within one step of the guest
  • Your pilot or first contract: $15k+ ACV
[03] triggerswhy now

Why this quarter

  • Head of AI or ML platform role just posted
  • AI feature launched or AI policy published
  • Board asked for an AI plan
  • Team forked an open-source repo in your category

Product research you can sell from.

Question two, "Where does that plan feel fragile?", shows where current models break for this buyer. Question three names the pilots that died last year. Your roadmap and your pipeline come out of the same 30 minutes.

How the program runs →
signals.watch / ai_foundersExample data
// why_invites_work

Curiosity beats a demo link.

Technical buyers have seen every AI demo. Few have had a peer ask how they evaluate, ship and govern models.

[01]peer_to_peer

Builders talk shop

Engineers trade eval setups and failure stories with other builders. An invitation to talk shop gets a yes a demo never would.

in: founder invitation → out: 41% CTO acceptance (CF-02) Example data
[02]signal_first

Signal before you build

Each interview maps a use case, a failure mode and a budget line. Eighteen of them is a roadmap review with the people who would pay for it.

in: 30 min per guest → out: use case · blocker · budget
[03]known_name

Credibility at seed

A 12-person startup is a risky vendor. A founder who has hosted 20 heads of AI is a known name before procurement asks.

in: 20 episodes → out: a founder buyers know
// interview_anatomy · five questions, zero sales questionsFull interview anatomy →
the host askswhat an AI founder learns
"Walk me through the next 12 months. What has to go right?"Which AI use cases are funded, and by when
"Where does that plan feel fragile?"Where current models or data break for them
"What did you try last year that you wouldn't try again?"Dead pilots, incumbent vendors, spend appetite
"If you could fix one thing before Q4, which would it be?"Your wedge: the first paid pilot
"When a decision like that comes up, whose phone rings first?"Who from security, legal and procurement joins the deal
// show_concepts

Shows your buyers would join.

Example show concepts

Fictional. Each gives a technical buyer a reason to talk: a hard problem solved, or one still open.

show_01interview · 30 min

Past the Pilot

Heads of AI on what it took to move a model from demo to production.

hostyour CTOguestsHead of AI · ML leadbuilt foreval, inference, observability

ep_05 · The eval that caught what the demo hid

show_02interview · 30 min

Ticket Zero

Support leaders on putting AI agents in front of real customers.

hostyour CEOguestsVP Support · CX Opsbuilt forAI support and QA tools

ep_09 · Handing a third of the queue to an agent

show_03interview · 30 min

The Approval Path

Security, legal and IT leaders on how an AI tool gets cleared to buy.

hostyour CEOguestsCISO · Legal Ops · ITbuilt forAI governance, security

ep_02 · What a CISO reads first in an AI vendor questionnaire

Have 20 names you'd want as design partners? List their titles in the application and bring the names to the fit call. A producer checks guest supply in your market before the call.

// proof · cf-02Example data

18 episodes. 11 design partners.

A seed-stage devtools company on Pilot, hosting CTOs. Six weeks to the first paid pilot.

case / cf-02Example data

seed · devtools · pilot

11

design partners signed from 18 episodes.

acceptance among CTOs41%first paid pilotweek 6tierPilot
cf-02Placeholder testimonial
I got 30 minutes with CTOs who'd ignored six of our sales emails.
Co-founder, devtools startup
raising_instead / cf-05Example data

Raising, not selling?

Same engine, different guest list: host investors instead of pitching them. A pre-seed AI founder hosted 27 investors in 7 weeks and filled the round.

// objections

Fair questions from technical founders.

Read the fit FAQ →

"We're pre-product. What would we even talk about?"

Their work, not your product. The show covers how teams evaluate, ship and govern AI. Nothing gets demoed on the record.

"Our buyers are too technical for a podcast."

Technical buyers turn down pitches, not peers. The brief goes deep on architecture and evals, and your technical co-founder can host.

"We can't spare founder time before the round."

About two hours a week: 30 minutes per guest. Research, invitations, pre-interviews, editing and CRM notes run without you. Raising now? Point the same hours at investors.

// recommended_tierProposed pricing

Prove it on Pilot.

At seed you have one ICP and one question: will these buyers pay. Pilot runs a single segment at 4–6 recorded guests a month.

  • 1 ICP segment. Pick the buyer with the sharpest pain, usually the Head of AI or the CTO.
  • 12–18 technical buyers a quarter, each scored in a pre-interview.
  • $1,500 setup, credited if you move to Engine within 90 days.
  • Running it yourselves? The Launch Sprint builds the system in 14 days for $4,500; Host Coaching at $1,800 a month reviews your numbers.
Compare all tiers →
next: fit call · 30 min · no deck

Name the buyers. We invite them.

Bring the people you'd most want as design partners to the fit call. You get guest supply, expected acceptances and a pipeline range before you commit.