We build the guest engine: show concept, a 300-name guest list, three invitation sequences, 30 warming mailboxes and the pre-interview scoring sheet. On day 14 your operator takes the keys. You pay once and own every piece.
handover: day 14 · first invites: ~day 18 · first recordings: ~day 25
Rather not run it yourself? Podcast Pipeline runs it for you →
This B2B podcast launch service builds your show concept, a 300-name guest list, three invitation sequences and 30 warming mailboxes. Your team runs it from there, and you own every asset.
The sprint hands you the system. Someone on your side runs it every week after day 14.
Check your fitBuilt in your accounts, under your name. Nothing is rented from us.
Working name, the 30-minute interview format, episode structure, and a one-page brief your host reads in five minutes.
A direction doc for your designer: layout, type, and how each guest's name and title sit on episode art.
Criteria by title, stage, funding, niche and trigger event. Then 300 named guests, scored against them. Need more? Size the season.
Written under your host's name: one for net-new ICP, one for existing accounts, and a peer-referral ask to past guests that switches on after your first recordings.
Separate sending domains, never your main one. Registered to you, authenticated, and warming before handover.
The 15-minute producer call, scripted, plus a sheet that scores fit before your host spends 30 minutes.
Booking link, remote recording, file handoff to your editor. Tested in a dry run with your host.
The five-question spine that surfaces priorities, pain and the buying committee without a sales question, plus follow-ups by guest type.
Session 1 locks the ICP and show. Session 2 approves copy, list and scoring. The handover call walks your operator through one full run.
~$180 / mo in software, paid directly. Mailboxes, warm-up and recording tools bill to your card, not ours. No markup.
Not in the sprint: sending, pre-interviews, editing, clips and CRM follow-up after day 14. Your team runs those, with Host Coaching if you want someone checking the numbers.
Warm-up is the long pole. Mailboxes warm from day 6 through day 17, so first invitations land in inboxes.
Who you want in the guest chair: titles, stage, funding, triggers. Show goals and host prep.
Registered in your name, authenticated, connected to your sending tool.
Name, format, episode structure. Cover art direction goes to your designer.
All 30 mailboxes begin warming and run through day 17. Guest research is under way.
You approve three invitation sequences, a sample of the list and the scoring sheet.
15-minute script and scoring sheet. Fit gets decided before the host's time is spent.
Researched, scored and loaded, batched for a low-volume start.
Booking, recording and file handoff run end to end. Question bank tailored to your ICP.
Your operator takes one test guest from invite to recording. Every login transferred. Live sending starts day 18.
Under your host's name, low daily volume, then ramp. First recordings around day 25.
Working session 1. ICP workshop, guest criteria, show goals. Host prep starts.
Three calls from you during the sprint. After day 14, the weekly work is yours.
calls from you during the sprint
team time per week to run it well
host time per week, 30 min per guest
per month in software, billed to you
Can't staff 25 hours a week? Podcast Pipeline runs research to CRM handoff. Your host gives about 2 hours a week.
A pre-seed AI founder used the sprint to host investors instead of pitching them, then added Host Coaching while the round ran.
investors hosted in 7 weeks.
I hosted investors instead of pitching them. The round closed in seven weeks.
Raising, not selling? Same sprint. Guest criteria switch from buyer titles to stage, check size and thesis. Founders raising a round
Same engine, three levels of help. Choose by who does the weekly work.
| option | Launch Sprint | Host Coaching | Podcast Pipeline |
|---|---|---|---|
| who runs it | you, after day 14 | you, we coach | we run it, you host |
| price | $4,500 one-time | $1,800 / month | from $3,900 / month |
| software | ~$180 / mo, you pay | your stack, you pay | included |
| time from your team | 3 calls, then ~25 hrs / wk | ~25 hrs / wk + 2 calls / mo | ~2 hrs / wk host time |
| our part | 14-day build, then done | strategy, reviews, benchmarks, fixes | research to CRM handoff |
| recorded-guest target | you set it | you set it, we benchmark it | 4–6 · 8–10 · 12–16 by tier |
| Guest Guarantee | no | no | from month 2 |
| start with | an ICP and a host | Launch Sprint or an existing show | an ICP and a host |
For teams building in-house.
They can. The sprint is built for that handoff. Budget roughly 25 hours a week across research, invitations, producing and editing, plus about two hours of host time.
The mailboxes, warm-up and recording tools the show runs on. It bills to your card, so nothing lapses or needs migrating if you stop working with us.
You do, from day one. Domains are registered to your company, mailboxes sit in your workspace, and the list, scripts and copy are files you keep.
New mailboxes need about 12 days of warm-up before they send reliably. Yours start warming on day 6, so first invitations go out around day 18 and first recordings land around day 25. Skipping warm-up is how invitations end up in spam.
Yes. Everything you own plugs into Podcast Pipeline: we pick up your list, mailboxes and show where your team left off. Tiers start at $3,900 a month.
Apply with your ICP and who will run it. On the first call we'll tell you whether the sprint, coaching or the full pipeline fits.