[01] guestsinput
8/ mo
Recorded guests
The bottom of Engine's 8–10 target. Pilot plans for 4–6, Network for 12–16. From month 2, a missed target triggers the Guest Guarantee: we keep booking at no charge until it's hit.
source: tier target
Calculator 01 · 5 inputs · 7 outputs
What a recorded guest is worth.
Set recorded guests, two conversion rates, your ACV and a tier. The model returns pipeline per month, closed revenue per year, the ROI multiple and how many deals cover the program. Same assumptions as the other two calculators.
model.chain / engine defaultsModel assumptions
recorded guests / mo8
× 33% guest → opp2.6 opps / mo
× $40,000 acv$105,600 pipeline / mo
× 25% win × 12 mo7.9 deals / yr
× $40,000 acv$316,800 closed / yr
÷ $82,800 engine / yr3.8× roi
break-even: 2.1 deals / yrevery input is editable below
// 01 model.run
Your inputs. Your multiple.
Defaults: Engine's guest target and 1-in-3 conversion, a 25% planning win rate and a $40k ACV. Swap both rates for your CRM's last four quarters before you trust the output.
model.input5 inputs
tier targets: pilot 4–6 · engine 8–10 · network 12–16
program target: about 1 in 3
use your own win rate, last 4 quarters
$5k–$500k · arrow keys move $1,000
// formulas, exactly as run
opportunities / moguests × g2o
pipeline / moopps × acv
closed revenue / yropps × win × 12 × acv
program cost / yrtier price × 12
roi multiplerevenue ÷ cost
break-even deals / yrcost ÷ acv
Runs in your browser. Nothing you enter is stored or sent.
model.output / engineModel assumptions
closed revenue / yr
$316,800
7.9 deals a year at $40,000 each, from 96 recorded guests.
opportunities / mo2.6
pipeline / mo$105,600
program cost / yr$82,800
roi multiple3.8×
deals / yr vs. break-evenbreak-even: 2.1 deals / yr
b/e
0 · 1 block = 1 deal9 deals
modeled dealsbreak-even line
8 recorded guests a month sits inside Engine's 8–10 target.
Formulas, exactly as run
opportunities / moguests × g2o
pipeline / moopps × acv
closed revenue / yropps × win × 12 × acv
program cost / yrtier price × 12
roi multiplerevenue ÷ cost
break-even deals / yrcost ÷ acv
Estimates, not guarantees. Your numbers will differ.
// 02 assumptions
Model assumptions
Where each default comes from.
None of these are client results. They are the targets we plan a season against, and the same figures sit behind the cost-per-meeting and season-planner calculators.
[02] g2oinput
33%
Guest → opportunity
About one in three recorded guests becomes a qualified opportunity. The sample Engine season runs 96 recorded guests to 32 opportunities.
source: 32 ÷ 96, sample data
[03] wininput
25%
Opportunity → won
One in four. Revenue moves in direct proportion to it, so it's the first number to replace with your own CRM win rate.
source: planning assumption
[04] acvinput
$40k
Contract value
Comfortably inside fit: we work with teams at $15k ACV and up. Use first-year contract value, not lifetime value.
source: fit range, ≥ $15k
[05] costinput
$6,900/ mo
Program cost
Tier price times 12: $3,900, $6,900 (Engine, the default) or $11,500 a month. Domains, mailboxes and recording tools are included. Pilot's $1,500 setup fee is left out.
source: proposed pricing
[06] upstreamnot used here
34% then 23%
Before the recording
Invite acceptance (34%) and accepted → recorded (23%, which is 41% qualified × 56% recorded) happen before this model starts. The season planner uses them to count invitations.
see: season-planner
// source: sample season_01 funnel · 12 months on engine
// 03 sensitivity
rates held at 33% and 25%
Tier changes volume. ACV changes the multiple.
Same rates, three tiers
Proposed pricingModel assumptions
| tier | guests / mo | closed / yr | roi |
|---|---|---|---|
| Pilot$3,900 / mo | 4–6 | $158,400– | 3.4–5.1× |
| Engine$6,900 / mo · default | 8–10 | $316,800– | 3.8–4.8× |
| Network$11,500 / mo | 12–16 | $475,200– | 3.4–4.6× |
each range runs from the bottom to the top of the tier's recorded-guest target · $40,000 acv
roi_by_acv / engine · 8 guestsModel assumptions
$5,0000.5×
$15,0001.4×
$25,0002.4×
$40,0003.8×
$80,0007.7×
$150,00014.3×
deals to break even / yr$5k 16.6 · $15k 5.5 · $40k 2.1 · $150k 0.6
Same tier, six contract values
At the same rates, every tier lands between about 3× and 5×. What changes is volume: how many buyers your team gets to follow up with each month. Pick the tier by the number of conversations you can close.
ACV is different. Engine at default rates closes 7.9 deals a year whatever you sell. At $5,000 a deal it would need 16.6 of them to cover the program. At $40,000 it needs 2.1. That gap is why fit starts at $15k ACV.
// 04 limits
Plan the ramp →
What the model leaves out.
It is a steady-state model: every month is priced like the months after day 90. Here is what it ignores, and which way each gap pushes your real number.
| left out | what actually happens | pushes it |
|---|---|---|
| ramp | Invitations go live on day 18, first recordings land around day 25, steady state around day 90. | down, year 1 |
| sales cycle | An opportunity opened in month 3 can sign in month 6 or later. Pipeline shows up before revenue does. | later |
| referrals | Past guests introduce peers. Those intros are not counted anywhere above. | up |
| content | Episodes, clips and quote cards work as follow-up assets. The model prices them at zero. | up |
| pilot setup | $1,500 on Pilot only, credited if you upgrade within 90 days. | down, pilot |
| closing desk | Optional on Engine or Network: $2,500 a month plus 8% of first-year contract value on deals the desk closes. | cost, if added |
// 05 next
All calculators →
Check the math two more ways.
02 · cost-per-meetingModel assumptions
≈$2,550
Cost per opportunity
Invitations next to cold email (≈$4,170) and paid social (≈$3,330). Starts from 105 invites a month, so it lands on ≈8.2 recorded guests. Cold email wins per meeting; the calculator says so.
Run the numbers →03 · season-plannerModel assumptions
≈388
Invitations per quarter
Work backwards from a $400,000 quarter: 10 opportunities, about 30 recorded guests, about 132 acceptances. Includes the day-18 to day-90 ramp.
Run the numbers →note · field noteslong read
÷ 0.34
Guest-list math
The same chain written out step by step, with worked numbers from the invitation list down to signed deals.
Read the note →next: check your multiple
Bring your run. We check every rate.
Copy the link to your inputs and bring it to the fit call. A producer checks each rate against your market, and within 72 hours of the call you get a guest forecast: recorded guests a month, acceptance for your stage, break-even deals at your ACV.