Read the method. Run the math.
Three calculators, three field notes and their index, the full playbook, a monthly live workshop and the shows we produce. Most of it is open. The playbook and the workshop ask for an email.
- playbook1 entrythe full method, six steps
- calculators/3 entriesroi · cost/meeting · season
- field-notes/4 entriesindex + 3 long reads
- live/2 entriesworkshop · events
- shows/3 entriesnetwork · live · example
- faq1 entry4 groups, program to fit
B2B lead generation resources, all in one place.
These B2B lead generation resources cover the whole method: three calculators, field notes on invitations and guest-list math, the 64-page playbook, the monthly workshop and the FAQ.
The Host-Led Pipeline playbook.
The method we run for clients, written down end to end. How an ICP becomes a guest list, how invitations get accepted, how a pre-interview is scored, and how a 30-minute recorded conversation becomes a sales handoff.
Running it in-house? Budget roughly 25 hours a week across research, invitations, producing and editing. If you'd rather start from a working setup, the Launch Sprint builds it in 14 days and hands it over.
- 01SourceTurn the ICP into a guest list: title, stage, funding, niche, trigger events.
- 02InviteInvitations under the host's name from separate, warmed domains. Never your main one.
- 03QualifyA 15-minute producer pre-interview scores fit before the host spends any time.
- 04Record30 minutes, five questions. Brief, logistics, recording and edit handled.
- 05ConvertCRM handoff with notes and a follow-up sequence. The Closing Desk if you want it.
- 06CompoundClips, quote cards and peer referrals. Each episode makes the next meeting cheaper.
Numbers first. Then the reading.
Three calculators on one shared model, and field notes that show the working behind every figure.
calculators/
Guest-to-pipeline ROI
Recorded guests, conversion rates, ACV and tier in. Pipeline per month, closed revenue per year and break-even deals out.
See the pipeline mathCost per opportunity
Invitations against cold email (≈$4,170 per opp) and paid social (≈$3,330). Cold email wins per meeting, $625 to ≈$841; invitations win per opportunity. The page shows both.
Run the numbers →Season planner
Start from a quarterly pipeline target and work back to opportunities, recorded guests, acceptances and invitations, laid on the ramp.
Run the numbers →field-notes/
Field notes
Every note, sorted by engine stage, with the math behind each claim.
Browse the notes →The interview is the discovery call
The 30-minute run of show, and five questions that surface priorities, pain, budget pressure and the buying committee.
Read the note →Why invitations get answered
A stage against a request: why 30–40% of invited buyers accept when 1–3% reply to cold email.
Read the note →Guest-list math
A $400,000 quarter worked back to 10 opportunities, ≈30 recorded guests and ≈388 invitations.
Read the note →Watch it run. Ask the rest.
Live sessions, the shows we produce, and straight answers to what buyers ask before they apply.
live/
Monthly workshop
Bring your ICP. We build a guest list from it on the call, then pick the invitation angle to test first. Questions on volume and handoff welcome.
Save a workshop seatEvents
Live recordings, host roundtables, the workshop and Pipeline Live. Fourteen free sessions, October to December, filterable by format.
See the schedule →shows/
Show network
Six example shows, the formats they run, and sponsorship from $2,000 a month.
See the shows →Pipeline Live
Three operators rebuild one founder's go-to-market on air: target list, invitation angle, show concept.
Apply to be on the showInside a client show
"Build Notes": the page a client show gets, with episodes, guests, clips and the pipeline behind them. Fictional and labeled.
Open the example →faq
The program
How fast will we see results? What do I actually have to do? Who owns the show?
Read the answers →Guests & outreach
How do you find guests? Whose name do invitations go out under? What if a guest isn't a buyer?
Read the answers →Commercials
What does it cost? Is there a contract? What's the Guest Guarantee?
Read the answers →Fit
Who is this not for? Does it work for fundraising? What ACV makes sense?
Read the answers →Pick a path by stage.
Three stops each, in order. Each path ends somewhere you can act.
Does the channel work?
For the skeptic who has seen cold outbound stall.
- Why invitations get answeredThe response gap, explained
- The interview is the discovery callWhat a 30-minute interview surfaces
- Results wallExample case files and how we count
Will it pay for us?
For whoever has to defend the budget line.
- Guest-to-pipeline ROIYour ACV, your win rate, your tier
- Cost per meetingInvitations against cold email and paid social
- PricingPilot, Engine, Network and add-ons
How would we run it?
For the team that wants the method, in-house or done for them.
- The playbookThe six engine steps, written down
- Monthly workshopBuild a guest list from your ICP, live
- Are you a fit?Six questions, one fit score
Already past all three? Skip to the application.
Take the playbook. Or hand us the run.
The playbook is everything we do, written down. If you'd rather hand over the run, apply: from kickoff, invitations go live on day 18 and first recordings land around day 25.