Three calculators on one set of assumptions. Price a season, compare invitations with cold email and paid social, or work back from a quarterly pipeline target. Every default is tagged, and every formula is on its calculator page.
Three B2B lead generation calculators: guest-to-pipeline ROI, cost per meeting by channel, and a season planner that works back from your pipeline target. Every assumption is editable.
Each one answers a question buyers ask us on the first call. Pick the one closest to yours.
What does a season return at our ACV, and how many deals cover it?
$316,800 closed a year against $82,800 of Engine. Break-even at 2.1 deals.
Is an invitation cheaper than cold email or paid social?
Against ≈$4,170 for cold email and ≈$3,330 for paid social. Cold email is cheaper per meeting: $625 against ≈$841.
How many invitations does a $400k pipeline quarter take?
Invitations for 10 opportunities: ≈30 recorded guests (≈10 a month) from ≈132 acceptances. Recommended tier: Engine.
All three start from the same rates, so their defaults agree. Here they are, and what 1,000 invitations turn into at those rates.
| assumption | default | where it comes from |
|---|---|---|
| acv | $40,000 | inside fit, which starts at $15k |
| invite acceptance | 34% | program target, 30–40% range |
| accepted → recorded | 23% | 41% qualify × 56% record |
| recorded → opp | 33% | about 1 in 3 (sample: 32 of 96) |
| opp → closed-won | 25% | planning assumption; replace it first |
| program cost | tier price | $3,900 · $6,900 · $11,500 |
Estimates, not guarantees. Your numbers will differ. All three do steady-state math. None of them discounts for the ramp (the season planner shows it, but its counts assume a full quarter), the sales cycle or referrals from past guests. Put your CRM's last four quarters in before any of this goes in a board deck.
"What do we get back for $82,800 a year?"
Guest-to-pipeline ROI. At defaults, Engine closes $316,800 a year: 3.8× the program, with break-even at 2.1 deals.
Run the numbers →"Why not hire another SDR?"
Cost per meeting. It puts a $7,500-a-month cold email motion (SDR plus tools) next to invitations, per meeting and per opportunity, and shows where cold email wins.
Run the numbers →"What would $400k of pipeline next quarter take?"
Season planner. 10 opportunities, ≈30 recorded guests, ≈132 acceptances and ≈388 invitations, laid out on the day-18 to day-90 ramp.
Run the numbers →Rather run it live? Bring your ICP to the monthly workshop, or send it with your application.
Apply with your ICP and last year's win rate. We model guest volume, expected acceptances and pipeline on your numbers before you commit to a tier.