[01]required
Your ICP
One line: title, company stage, segment. Rough is fine. Block 2 sharpens it.
Monthly workshop · live · 45 min · free
Build your first guest list.
A 45-minute working session, once a month. Bring your ICP and your average contract value. We work one attendee's market on screen: guest criteria, a first list, invitation #1.
150 seats per session · replay within 48 hrs · no sales segment
Want the whole schedule? See all events →
A free B2B lead generation workshop, once a month.
In this 45-minute B2B lead generation workshop you build your first guest list live. Bring your ICP and deal size, and leave with a starting list and the criteria to grow it.
run_of_show · 45 min
Five blocks. Minute by minute.
Same structure every month. One block runs deeper each session: guest criteria (block 02) in October, invitation copy (block 04) in November, season planning (block 01, the number) in December.
- 00:00 → 05:00 · the number
Work back from your target
A quarterly pipeline target and your ACV in. Invitations per week out, using sample conversion rates.
- 05:00 → 15:00 · criteria
Turn the ICP into guest criteria
Five filters: title, stage, funding, niche, trigger event. A persona paragraph becomes something you can search.
- 15:00 → 25:00 · the first 50
Start the first 50 names
We source one attendee's list on screen, sorted by trigger event. You build yours alongside in the list tracker.
- 25:00 → 35:00 · the invitation
Draft invitation #1
Four lines under the host's name: who the show is for, why them now, what it takes, one ask. Written live, then cut.
- 35:00 → 45:00 · open floor
Your list, reviewed
Paste criteria or names in the chat. We review as many as the clock allows and answer the rest in the replay notes.
prep · about 10 minutes
Bring two inputs. Leave with a plan.
No slides and no homework beyond this. The prep worksheet in your calendar invite has a box for each.
[02]required
Your ACV
Average first-year contract value. It sets how many guests you need a quarter. The method fits from $15k up; under $5k the math rarely closes.
[03]optional
Three buyers you'd want to meet
Names or titles. One could become the live example in block 3.
[04]optional
Your last five closed deals
No ICP written down? Bring these instead. We derive criteria from what already closed.
who runs it
Run by the people who do it daily.
Two roles from the production team behind every client show. One runs the math and the copy, the other builds lists on screen.
[host_01]Placeholder bio
Executive Producer
blocks 01 · 04 · 05
Owns the run of show and pre-interview scoring across client shows. Takes the target math, the invitation teardown and the open floor.
in: your questions → out: invitation #1
[host_02]Placeholder bio
Head of Guest Research
blocks 02 · 03
Builds the guest lists for client shows. Turns criteria into names on screen and shows where each one was found.
in: your ICP → out: a list you can finish
past sessions · jul → sep 2026Example data
Three sessions. What stuck.
Attendance figures are example data. The takeaways are the parts we would teach again.
3
workshops in Q3
469
registered
243
attended live
52%
show rate
jul 09 · criteria71 live
Guest criteria from a loose ICP
- Write criteria as five filters, not a persona paragraph.
- A trigger event makes an invitation timely. Sort the list by it.
- Stop at 50 names. Read acceptance before building 300.
aug 13 · invitations80 live
Invitation copy, line by line
- Line one: who the show is for. Line two: why them, and why now.
- Say “30 minutes” and “remote” early. Time is the first objection.
- No calendar link in email one. One ask only.
sep 10 · the number92 live
Working back from a target
- Start from the quarterly target. $400k at a $40k ACV is 10 opportunities.
- Walk each rate backwards: 30 recorded guests, 132 acceptances, about 388 invitations.
- Divide by 13 weeks. Thirty invitations a week is the number to plan around.
register
Save a seat. Bring your numbers.
Pick a date. Your ACV band and one line on your ICP help us choose the live examples.
- on registration
Calendar invite + prep worksheet
Join link, agenda, and the worksheet with a box for your ICP and ACV.
- 24 hrs before
Reminder
The worksheet again, plus the list tracker for block 3.
- within 48 hrs after
Replay and notes
The recording, the invitation drafted live, and answers to questions we didn't reach.
Is it free, and is it recorded?
Free, and recorded. Every registrant gets the replay, the invitation drafted live and the notes within 48 hours, including anyone who couldn't join live.
Will you pitch us?
No sales segment. Forty-five minutes on one part of the method. If you'd rather we run the whole engine afterwards, check your fit or apply.
What if our ICP isn't written down?
Bring your last five closed deals. Block 2 works backwards from them: who signed, what stage the company was at, and what changed just before they bought.
next session · thu oct 8 · 12:00 ET Placeholder date
Forty-five minutes. One list started.
Free, live, recorded. Then run the list yourself with the playbook, or apply and we run the engine with your host from day 1.