Four live formats: a monthly ICP workshop, open recordings, closed host roundtables and Pipeline Live. All free. None longer than an hour.
times in ET · virtual unless noted · workshop replays within 48 hrs
Our B2B marketing events are free and virtual: live podcast recordings, host roundtables, the monthly guest-list workshop and Pipeline Live. None runs longer than an hour.
Workshops book on the workshop page. Everything else, RSVP below.
14 of 14 sessions
October focus: guest criteria. Turn a loose ICP into titles, stages and triggers, then start a first list live.
ACV $24k. “Can we get CHROs on the phone before anyone knows our name?”
A founder hosts a VP Sales for 30 minutes. Then the producer opens the brief, score and clip picks.
Hosts compare invitation copy and acceptance by title. Chatham House rule.
ACV $90k. “Plant managers don’t read email. Who do we invite, and how?”
B2B, ACV of $15k or more, one real go-to-market question.
November focus: invitation copy. Write and score a three-step sequence for your first segment.
Which answers from the 15-minute producer call showed up again at proposal stage.
Announced two weeks before air, anonymized by stage and category.
One host, three guests. Watch the producer keep four people on one thread.
Three chairs, one plan the founder keeps.
Targets, formats and guest lists for next year, benchmarked against peers.
December focus: season planning. Work back from a pipeline target to invitations per week with the season planner.
The rebuilt plan lands before Q1 planning.
Pick by what you need next: a plan, a look behind the mic, peers with the same numbers, or a rebuild.
Bring your ICP. Leave with guest criteria, a started list and an invitation draft, built with a producer.
A real interview in front of an audience, then 20 minutes with the producer: brief, score, clip picks.
Ten hosts, one metric per session. Numbers stay under Chatham House rule. Open to anyone hosting a show.
Our in-house show. Three operators rebuild one founder's go-to-market on air. Watch, or apply to be the founder.
New to podcast-led outbound? Start with the workshop. 45 minutes, your ICP, a first guest list you keep.
Fifteen sessions. What we covered goes into Field notes.
sessions run in Q3
registrations
attended live (1,074)
founders rebuilt on Pipeline Live
| date | session | attended | show rate |
|---|---|---|---|
| jul 02 | A Seed fintech founder, rebuilt | 88 | 47% |
| jul 09 | Guest criteria from a loose ICP | 71 | 50% |
| jul 14 | Invitation subject lines, by buyer title | 8 | 80% |
| jul 16 | A Series A cybersecurity founder, rebuilt | 90 | 46% |
| jul 22 | A CFO interview, recorded live | 38 | 63% |
| jul 30 | A bootstrapped analytics founder, rebuilt | 99 | 49% |
| aug 04 | Pre-interview scoring: what we stopped asking | 9 | 90% |
| aug 13 | Invitation copy, line by line | 80 | 51% |
| aug 13 | A Series B logistics SaaS founder, rebuilt | 104 | 49% |
| aug 26 | One episode, start to finish | 41 | 68% |
| aug 27 | A pre-seed AI legal tool founder, rebuilt | 109 | 48% |
| sep 10 | Working back from a target | 92 | 54% |
| sep 10 | A 20-person RevOps consultancy, rebuilt | 111 | 51% |
| sep 22 | Follow-up after the episode airs | 10 | 100% |
| sep 24 | A Series A data platform founder, rebuilt | 124 | 50% |
Live recordings, roundtables and Pipeline Live audience seats. Workshops have their own page.
Join link and agenda. Roundtable requests get a yes or no within two working days.
For roundtables, the metric to bring. For everything else, nothing.
Workshop replays within 48 hours. Pipeline Live and live recordings after the founder or guest signs off. Roundtables stay off the record.
Program, pricing and fit questions live in the FAQ.
No. Every session on this page is free. Roundtable seats go to people who host a show.
Workshops, live recordings and Pipeline Live, yes. Roundtables, never: the numbers people share stay in the room.
No sales segment. Each session teaches one part of the method. If you'd rather we run it for you, apply.
Apply on the Pipeline Live page. One founder per episode, picked from applications.
Forty-five minutes, live, free. If the numbers work for your market, apply after.