Every show in the network belongs to a client. Their founder or exec hosts. Their buyers are the guests. We run the guest list, the invitations, the producing and the edit, or hand the system to your team. Below: six example shows, the formats they run, and how to sponsor them.
The PodcastGTM B2B podcast network covers the shows we produce for clients, three formats (interview, roundtable and live teardown) and sponsorship for brands that want to reach the same buyers.
Each show exists to put one company's buyers on the record. Different hosts, markets and formats. Same engine underneath: source, invite, qualify, record, convert, compound.
How platform teams keep shipping once headcount passes 100 engineers. Told by the people who run the platform.
The money-movement decisions finance leaders make every quarter and rarely explain in public.
One incident per episode: what broke, whose phone rang, and what the security team changed afterwards.
Three revenue leaders, one pipeline problem, 45 minutes. Every seat at the table is a buyer.
A CMO brings the hardest call of their year. The host, a consultant, pressure-tests it on the record.
Investors explain the thesis behind their last three checks. The round stays off air; interest moves to a private follow-up.
guests recorded across six shows
average invite acceptance
recorded guests → opportunity
host time per show, per week
The format decides how many buyers you meet per recording and whether they meet each other. The guest list and the invitation engine stay the same. Live teardown is our own show. The first two are what clients run.
One host, one buyer. The workhorse. Five questions surface priorities, pain and the buying committee without a single sales question.
One host, three buyers from the same segment. Peers want to meet each other, so one recording produces three relationships and the introductions between them.
Three operators rebuild one founder’s go-to-market in front of a live audience: target list, invitation angle, show concept. The method, in public.
Which tier runs which format: interview on every tier. Interview and roundtable as a standing format on Network; a one-off roundtable special (one host, three past guests) can run on any tier. Live teardown is our own show, Pipeline Live, recorded in front of registered viewers every other Thursday.
Watch a live recording →Most company podcasts are run by marketing and measured like media. A network show is run like an outbound channel and reported like one.
| question | network show | typical brand podcast |
|---|---|---|
| who is the guest | a named buyer from your ICP list | whoever is free that week |
| who hosts | your founder or exec | a hired host or the marketing team |
| before recording | 15-min producer pre-interview, fit scored | a scheduling link |
| after recording | notes in the CRM, follow-up sequence | a publish date |
| what gets reported | recorded guests, opportunities, revenue | downloads and subscribers |
| by month three | past guests introduce their peers | a back catalog |
One example show laid out the way a client’s show runs: who the host is booking, the episode list and what each recording produced.
Inside the show → shows/pipeline-liveOur in-house live show. Three operators rebuild one founder’s go-to-market in 45 minutes. Founders can apply to be featured.
Watch the format →Network guests are VP-and-up operators and investors who said yes to an invitation. Sponsors reach them where the host does: in the episode, in the show notes, and through introductions the guest asks for.
One show. One buyer audience you choose.
3-month minimum · $6,000 total
Every network show on one contract.
3-month minimum · $22,500 total
bundle math at 6 shows: $1,250 / show / mo · 4 intros a quarter instead of 1
The host reads it and approves it
Every spot is read in the host’s voice and signed off by the host before it airs. Nothing runs that they wouldn’t say themselves.
Intros are opt-in
A sponsored guest intro happens when a guest raises the problem you solve and asks to meet someone. Guest lists are never shared. If no guest opts in during the quarter, the intro rolls into the next one.
The interview stays the host’s
Sponsors don’t shape questions, pick guests or appear in the conversation.
No competing products
We decline sponsors that compete with the host’s own company.
The network above is six example shows. Yours would be the seventh: your host, your ICP, your guest list. Invitations go live on day 18. First recordings land around day 25.