Services buyers hire people whose thinking they've already heard. We build a show your partners host, book leaders who look like your best clients, and turn each 30-minute recording into a relationship a partner owns.
Lead generation for consulting firms and agencies runs on relationships: your partners host leaders who look like your best clients, and past guests refer their peers.
Your best clients already describe your next ones: title, size, ownership, and a reason to buy help now.
COOs, CMOs and CFOs at companies matching your five best accounts on size, sector and ownership.
New owner, new exec in seat, a migration, a restructure. The months firms buy outside help.
Vendors, fractional execs, lawyers and accountants who meet your buyers before you do.
The peers your client sponsors sit beside on boards and at industry dinners.
Services are bought on trust in a person. A show puts that person in front of buyers every week.
Clients hire a firm for how its partners think. Thirty minutes of sharp questions shows that better than a capabilities PDF.
When an episode airs, the guest gets their clips and one question: who else should we have on?
Retainers end and utilization swings. Recordings sit on a weekly calendar, even in the months partners bill the most.
recorded guests / month · Pilot m1–m3, Engine from m4 · referred share: m3 17% → m6 40%
| channel | partner-hosted show | client referrals |
|---|---|---|
| who sets the timing | you, every week | the client, whenever |
| what the buyer sees first | a partner asking good questions | a friend's recommendation |
| known before a proposal | priorities, pain, buying committee | what the referrer passed on |
| left behind | episode, clips, a referral path | goodwill |
| over time | past guests refer peers | rests on a few loyal clients |
Fictional. Narrow topics a buyer wants their name on.
CFOs at $50M–$500M companies on where margin leaks between the plan and the P&L.
ep_06 · Closing the books in four days, not eleven
Three operators who each migrated a CRM this year compare what broke.
ep_03 · Three migrations, one spreadsheet nobody would delete
New CMOs in their first quarter in seat, on what they keep, cut and rebuild.
ep_11 · What a new CMO cuts in week three
Three guests with the same problem, one partner in the chair. Each hears the partner work the problem and two peers confirm it is real. Then each gets their own follow-up. In CF-04, one roundtable produced two retainers. Example data
1:1 episodes follow the standard 30-minute interview →
Want a concept for your firm? Send your three best clients. We'll map their peers and sketch a first season.
Each guest says how it shows up at their company.
Failed fixes, spend, vendors, in their own words.
Priority and urgency, said in front of peers.
Air date, clip approval, one next step each.
A 30-person B2B consultancy started on Pilot, moved to Engine, and let past guests do the introducing.
booked from 16 episodes.
Past guests keep introducing us to their peers. That never happened with outbound.
invite acceptance (sample)
recorded guests → opportunity
partner time per week
with each guest, on the record
"Partner time is billable time."
Thirty minutes per guest, about two hours a week. Research, invitations, pre-interviews and editing run without the partner.
"Our clients' peers will smell a pitch."
Nothing gets sold on the record. Guests are invited because their view is worth publishing, and they choose whether to keep talking.
"Our work already comes from referrals."
Keep them. The show adds referrals on a schedule: past guests introduce their peers.
"We can't talk about client work in public."
You won't. The guest talks about their business. Episodes are reviewed, guests approve their clips, and nothing airs without sign-off.
"We already have a firm podcast."
Then we plug the guest engine into it, or run a buyer-focused format beside it.
"Our buyers are C-suite. They don't answer strangers."
Senior buyers turn down pitches, not platforms. Being featured is one of the few asks executives accept.
One partner, one client segment, 4–6 recorded guests a month. The day 60 review decides the next step.
days 1–5 brief · day 18 go live · day 25 first recording · day 60 review · day 90 steady state · full timeline →
Guest Guarantee. From month 2, if we miss your recorded-guest target, we keep booking at no charge until we hit it. 3-month initial term, then monthly. You own every asset. How it works
Several partners, each with their own show? See Multi-Show →
Apply with the profile of your three best clients. We'll show how many of their peers we can reach and what a first season looks like.