signal_01hosts
Several people need buyers
The CEO wants operators at board level. The CRO wants enterprise VPs. Regional leads want their territory. One show can't be all three.
fit: 2+ hosts
Several hosts · one engine
Several shows. One pipeline.
For companies where the CEO, the CRO and regional leads each need their own buyers on the record. A producer per show. One shared guest list, so no buyer gets two invitations. One report across every market and language.
portfolio.map / 4 showsExample setup
recorded / mo: 25+producers: 4languages: 3
B2B podcast management services across several shows.
Multi-Show is our B2B podcast management service for companies with several hosts, markets or languages: a producer per show, shared guest intelligence, and one pipeline report across all of them.
// 01 signals
when you need it
Outgrown one show?
Six signals we see before a team moves to Multi-Show. Two or more usually means one host is carrying a pipeline built for several.
signal_02volume
A target above 16 a month
Network tops out at 16 recorded guests. Past that you need a second host's calendar, not a busier first one. Between 17 and 24 a month, we scope the second show with you.
fit: above 16 / mo · built for 25+
signal_03language
More than one language
A CFO in Munich is more likely to give 30 minutes to a German-language show hosted by someone from their market.
fit: 2+ languages
signal_04overlap
ICPs that overlap
The same VP Finance fits two of your shows. Without a shared list they get two invitations and answer neither.
risk: double invitations
signal_05reporting
A board that wants one number
Recorded guests, opportunities and pipeline by show, market and host. One report, not four spreadsheets.
need: portfolio view
signal_06existing
A show already running
Keep it. Multi-Show adds hosts and formats around it and plugs everything into the same guest record.
start: from your current show
One host, 16 guests a month or fewer? Network covers it at $11,500 / mo.
Run the numbers →
// 02 guest_intelligence
Four hosts, one guest record.
Each show researches, invites and records on its own calendar. Underneath, every show reads and writes the same guest record, so the portfolio runs as one engine.
[01]dedupe
One record per buyer
Before an invitation goes out, it is checked against every other show's sends, bookings and past guests.
[02]route
The right host asks
When a buyer fits two shows, rules decide: account owner, then language, then region, then seniority.
[03]suppress
One exclusion list
Open opportunities, customers and anyone your team flags are removed from every show's list at once.
[04]refer
Referrals cross shows
A guest on the CRO's show names a peer in Mexico City. The intro goes to the LATAM host, in Spanish.
guest.route / try itExample rules
routed_toshow_03
hostdach lead
deciding rulelanguage = de
invitationsend · under host name
rule order: owner → language → region → seniority
// 03 governance
brand + legal review
Four voices. One standard.
Each host sounds like themselves. Every show still clears the same review gates before anything reaches a buyer or goes public.
gate_01invites
Hosts approve their own
Sequences are written in each host's voice and language. Nothing sends under a name without that person's sign-off.
owner: each host
gate_02brand
One show bible
Format, intro, visual system, clip styles and naming, shared across the network. Changes go through one reviewer on your side.
owner: your brand lead
gate_03episodes
Reviewed before publishing
The producer checks every episode, then your reviewer. Legal and compliance sign-off where your industry needs it.
owner: producer + legal
gate_04guests
Guests approve clips
No clip or quote card airs without the guest's OK. That keeps senior buyers saying yes to the next invitation.
owner: the guest
Languages: each non-English show has a producer who works in that language, from research and invitations to pre-interviews and the edit. Invitations are written in the language, not translated from English.
// 04 portfolio_report
Every show on one screen.
Each show keeps its weekly report from send to signed. On top sits the portfolio view: the same numbers rolled up and compared by show, market and host.
portfolio.report / q3Example data
81
recorded guests, 27 a month across 4 shows
27
opportunities, 1 in 3 recorded guests
$1.08M
pipeline at a $40k ACV
$2,000
cost per opportunity at the $18,000 starting price
| show | recorded | opps | pipeline |
|---|---|---|---|
| show_01 | 24 | 8 | $320k |
| show_02 | 27 | 9 | $360k |
| show_03 | 16 | 5 | $200k |
| show_04 | 14 | 5 | $200k |
| portfolio | 81 | 27 | $1.08M |
cadence: weekly per showroll-up: monthlyreview: quarterly
The quarterly business review
- Results against target, show by show
- Which hosts and markets convert, and why
- Where guest supply is thin: research re-pointed
- Routing and suppression rules updated
- Next quarter's recorded-guest target per show
The math on the example: at the $18,000 starting price, a quarter costs $54,000. Divided by 27 opportunities, that is $2,000 per opportunity across four shows. Your price depends on shows, languages and guest targets, so your cost per opportunity will differ.
// 05 rollout
Day 1 to day 90.
The same launch sequence as a single show, run in parallel from one brief. Each show gets its own domains, mailboxes and producer. The guest record is built once.
rollout.status / day_90Example setup
shows live4
hosts4
producers4
languagesen · de · es
recorded guests / mo25+
first quarterly reviewday 90
- days 1–5 · brief
Portfolio workshop
ICP and guest criteria per show, the account map, routing rules, the show bible, a prep session with each host.
- days 6–17 · warm
Infrastructure and first lists
Domains and mailboxes warm up per show. The first 300 guests per show are researched and checked against your CRM. Each host approves their sequences.
- day 18 · go live
Invitations start
Every show sends under its host's name at low daily volume, then ramps. Dedupe and routing run from the first send.
- day 25 · first recording
First episodes, every show
Pre-interviews scored, first recordings, first clips cut in each language.
- day 60 · first review
Portfolio review on real data
Acceptance, qualification and opportunities by show. Guest criteria and routing rules adjusted.
- day 90 · steady state
25+ recorded guests a month
Every show at target, past guests referring peers across the network, first quarterly review.
// 06 compare
Proposed pricing
Network or Multi-Show?
Network runs one show hard. Multi-Show runs several and connects them. If one host can carry your target, stay on Network.
| network | multi-show | |
|---|---|---|
| price | $11,500 / mo | custom, from $18,000 / mo |
| recorded guests / mo | 12–16 | 25+ |
| hosts and shows | 1 show, 2 formats | several shows, one host each |
| icp segments | up to 3 | per show, mapped across the portfolio |
| producers | 1 dedicated producer | a producer per show |
| languages | one show, one language | one per show, several across the portfolio |
| guest intelligence | one guest list | shared: dedupe, routing, suppression |
| reporting | weekly report + strategy call | per show + portfolio roll-up + quarterly review |
nearest case file · cf-03Example data
A Series B fintech infrastructure company on Network plus the Closing Desk: $420k ACV closed across 3 enterprise deals from 40 guests, with a 38-day average sales cycle against a 94-day baseline. It is the only Network-tier program in our case files.
// 07 faq
Multi-Show, answered.
How is Multi-Show priced?
Custom, from $18,000 a month. The number depends on how many shows, languages and recorded guests you need. You get a show map and a monthly price before you sign.
Can we start with one show and add more?
Yes. Start on Engine or Network and add shows when a second host is ready. Domains, mailboxes, episodes and guest records carry over, because they are yours.
What happens when two hosts want the same guest?
The routing rules decide and the guest gets one invitation: account owner first, then language, region and seniority. Every host can see who went where and why.
How much time does each host give?
Up to about two hours a week each, the same budget as a single show. Each recorded guest takes 30 minutes. At 5–9 guests a month per host, most weeks need less. Producers run research, invitations, pre-interviews, editing and CRM notes.
Does each show get its own sending domains?
Yes. Each show invites from its own warmed domains and mailboxes, never your main domain, so one show's volume never touches another show's deliverability.
Who owns the shows and the data?
You do. Every domain, mailbox, episode, clip and guest record across every show. More in the program FAQ.
custom · from $18,000 / mo
Talk to us about your show map.
Apply with your hosts, markets and languages. We come back with a show map, routing rules and a recorded-guest target per show, before you commit.