[01] acvstep 1
Whether the math works
At a $40,000 ACV, 2.1 closed deals a year cover a year of Engine ($82,800). At $15,000 it takes 5.5, which is where we draw the line.
in: acv → out: break-even deals / yr
Applications open · a producer reads each one
Your ICP in.
Your ICP in.
A forecast out.
Sixteen questions, about four minutes. A producer replies within one business day. If there's a fit, you get a 30-minute call and, within 72 hours of it, a guest forecast for your market. If there isn't, you get the reason.
fit.criteria / checked first
motionB2B, sales-led
acv≥ $15k
guestsVP+ · founders · partners
hostfounder or exec
host time~2 hrs / week
goalpipeline, not downloads
review: within 1 business day
Your application
16 questions · ~4 min
Privacy. Your answers are used to review this application and build your forecast. They aren't shared with guests or sold. Details in the privacy policy.
// what_each_answer_changes
Nine answers.
Nine answers.
Six numbers.
Nine of the sixteen answers set the six numbers in your forecast, before anyone gets on a call.
Model assumptionsProposed pricing
$40k acv · $400k quarterExample data
one quarter · default rates · worked back from the target
invited388
accepted132
recorded30
opps10
34% accept23% record33% → opp
in: $400k target ÷ $40k acv → out: 388 invites / qtr
pipeline / quarter10 opps × $40k
$400k
[01] break-even2.1 deals / yr
[02] guests needed388 / qtr
[03] acceptance34%
[04] invites / week≈30
[05] recorded / mo≈10
[06] tier · liveengine · day 18
[02] guest titlesstep 2
How big the guest list is
We count the people holding those titles in your market before the fit call. A $400k quarter needs about 388 invitations on default rates.
in: titles → out: guests needed vs. available
[03] stage + marketstep 2
Which acceptance rate to plan on
A seed-stage CTO and a bank's head of payments accept invitations at different rates. We forecast each stage and market separately instead of using one blended 34%.
in: stage + market → out: acceptance %
[04] channelsstep 2
How many invitations a week
Engine runs about 24 a week; the $400k sample takes about 30. If your SDRs already email these titles, we drop those accounts from the guest list and size the weekly volume from what's left. Invitations run from separate domains, so the two never share a sender reputation.
in: channels → out: invites / week
[05] host + hoursstep 3
How many guests you can record
Each recording takes 30 minutes of host time. About 2 hours a week, briefs included, supports 8–10 recorded guests a month on Engine.
in: host hours → out: recordings / month
[06] budget + startstep 3
Which tier, and when
Budget bands map to Pilot ($3,900), Engine ($6,900) and Network ($11,500) a month. Your start window sets the rest: invitations live on day 18, first pipeline review on day 60.
in: budget + start → out: $ / mo + dates
// next
Run the model on your own numbers, or send the form and a producer runs it on your market.
// apply.faq
Before you submit.
About the application itself. Everything about the program is in the full FAQ.
Does applying commit us to anything?
No. The application, fit call and forecast are free, and the forecast is yours to keep. If you sign, Pilot, Engine and Network start with a 3-month term, then run month to month with 30 days notice.
What's in the guest forecast?
Six numbers: guests needed vs. how many your market holds, acceptance for your stage and market, invitations a week, recorded guests a month, break-even deals at your ACV, and the tier with its start dates. Plus a quarterly pipeline range and the show angle we'd test first.
What if we're not a fit?
We say so in the first reply, with the reason. Rather run it in-house? The Launch Sprint ($4,500, 14 days) builds the system for your team. Already publish a show? Host Coaching ($1,800 / month) may fit. Proposed pricing
How soon could we start?
Counting from kickoff: invitations live on day 18, first recordings around day 25, first pipeline review on day 60. If this quarter's host slots are taken, the forecast names the next open date.
not ready to apply? score your fit first
Six questions.
Six questions.
One fit score.
ACV, buyer, host time, sales handoff, market size and patience. About two minutes, and you know where you stand. Already sure? The form takes about four.