[01]fractional_cro
Fractional CROs
You run sales at three to five companies at once. You see whose outbound has stalled before their board does.
signal: reply rates under 2%
Partner program · open
Intros in.
Intros in.
20% out.
Introduce a B2B founder or exec who signs with PodcastGTM. You get 20% of their fees for the first 12 months. No cap on referrals. Paid monthly, as they pay.
A B2B referral partner program that pays 20%.
Our B2B referral partner program pays you 20% of a referred client's fees for their first 12 months, monthly as they pay, with no cap on referrals.
// payouts.by_tier Proposed pricing
The math, by tier.
The client pays list price. Your 20% comes out of our side, never their invoice.
20%
of the client's fees in their first 12 months
12mo
of payouts per client, from their first payment
0
caps on referrals or total payouts
$1,380
a month, per Engine client
| client signs | they pay / mo | your 20% | to you / mo |
|---|---|---|---|
| Pilot | $3,900 | $9,360 | $780 |
| Engine | $6,900 | $16,560 | $1,380 |
| Network | $11,500 | $27,600 | $2,300 |
| one of each | $22,300 | $53,520 | $4,460 |
Upgrades count. A Pilot client who moves to Engine in month 4 earns you $780 for three months, then $1,380 for nine: $14,760 across their first year.
// who_refers
Founders already ask you about pipeline.
Four kinds of partner fit best. Each hears the pipeline problem before any vendor does.
[02]vc_platform
VC platform teams
Portfolio support is the job. Refer companies one at a time, or run the portfolio program.
signal: a portco asks for pipeline help
[03]agency
Agencies & RevOps shops
You build the CRM, the brand or the site. We add a pipeline source that feeds them. We don't sell ads, SEO or web builds.
signal: a clean CRM, nothing new in it
[04]advisor
Advisors & board members
You hear "pipeline is short and SDR hiring is slow" every quarter. One intro, then you're out of the sales process.
signal: pipeline under 3× the quarter's quota
refer.when / fit
- B2B, first-year contract value of $15k+
- Buyers are VPs, founders or partners
- A founder or exec can host ~2 hrs / week
- They want pipeline, not downloads
the same bar every application is scored against
skip.when / not a fit
- B2C products
- Contract values under $5k
- The goal is a bigger podcast audience
- Nobody will go on mic or camera
// referral.flow
Four steps. You do the first two.
You make the intro. A producer runs everything after it, and you hear the outcome at each stage.
[01]day 0
Apply
Two minutes, below. A partner lead replies within one business day with the partner brief and an intro template.
in: 2-min form → out: partner brief
[02]before call 1
Register the intro
Send the company name before their first call with us. The first registered partner gets the credit.
in: one company name → out: credit locked
[03]30 min
We run the fit call
A producer checks fit and sends the founder a guest forecast within 72 hours. Not a fit? They hear why, and so do you.
in: your intro → out: forecast or a clear no
[04]monthly
Get paid as they pay
Each month the client pays, 20% of it goes to you with a statement. Twelve payments per client.
in: client payment → out: your 20%
referral.run / engine_clientExample data
You hear back at every stage.
intro_registeredconfirmation + credit date
fit_callfit or not, and why
signedtier + start date
each_paymentstatement + your 20%
payment_12final payout
// partner.terms Proposed terms
The rules, on one screen.
A summary of the partner agreement you sign when you're approved.
| rule | what it means |
|---|---|
| rate | 20% of the fees listed under what_counts, for the client's first 12 months. |
| cap | None. Not on the number of referrals, not on total payouts. |
| payout | Monthly, after the client's payment clears, with a statement each time. |
| what_counts | All fees billed in the client's first 12 months: any tier, upgrades, add-ons and a one-time Launch Sprint. |
| attribution | Register the company before their first call with us. First registered partner gets the credit. |
| client_price | List price. Your share is never added to their invoice. |
| disclosure | Tell the company you're paid for the intro. We tell them too. |
| excluded | Your own company, current clients, and companies already talking to us. |
| ends | After the client's 12th monthly payment, or sooner if they stop paying. |
// apply.partner
Become a partner.
About two minutes. We approve partners who talk to B2B founders and execs every quarter.
- now · apply
Tell us who you know
Your role, and roughly how many founders and execs you talk to each quarter.
- within 1 business day · approval
The partner brief arrives
Terms, an intro template, and how to register a referral.
- first signed referral · month 1
First payout
20% of the client's first payment, with a statement.
Want PodcastGTM for your own company? That's the client application, not this form.
Do I have to sell anything?
No. Make the intro, register it, step back. A producer runs the fit call and the forecast. You're never asked to chase a deal, and you're only on a call if the founder wants you there.
Which offers count toward the 20%?
Every fee billed in the client's first 12 months: any tier, upgrades, add-ons and a one-time Launch Sprint. An Engine client earns you $1,380 a month. Host Coaching at $1,800 a month pays you $360 a month. A Launch Sprint at $4,500, one-time, pays $900 once.
What if my referral isn't a fit?
The founder gets the reason on the fit call, for example a contract value under $15k or nobody available to host. You get the same answer. No payout, and no follow-up sequence aimed at your contact.
partner.program / 20% · 12 mo · no cap
One intro. Twelve payouts.
Apply in two minutes. Register your first intro the day you're approved.